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sony kdl46ex720 price. I bought the Sony KDL-46720EX when doing plenty of research. This TV is precisely what I wanted. The matt screen is awesome, very little reflection. the opposite LED flat-screens i used to be staring at all had the glass front plate and therefore the reflection would have driven me nuts. Another nice attribute is the image. the picture on this Sony is incredibly life-like. the colours are realistic and not in your face off the screen like some of the alternative TV’s I checked out from Samsung and LG; I assume this is as a result of Sony image drivers and other software, it is simply a lot of appeasing to the eye. many alternative TV’s look virtually hyper-real and are too sharp, I might solely watch TV on that sort of set for an hour max. With the Sony, whether my son is enjoying a game or we are watching TV or a movie, I actually have no eye issues or tiredness whereas watching.